More than 80,000 football fans flock to AOL Presents the NFL Experience

HOUSTON, Texas – Kicking off a week of Super Bowl excitement, the George R. Brown Convention Center (GRBCC) reported record attendance during the opening weekend of AOL Presents the NFL Experience.

A reported 39,038 attended on Saturday, January 24, making it the largest single day event attendance figure in the 16-year history of the GRBCC, spanning an estimated 700 conventions, trade shows and special events.
NFL Experience officials reported 80,982 attended the indoor interactive theme park over the three-day opening weekend at the recently expanded convention center. Officials expect even larger attendance this weekend.

“The George R. Brown is perfect for managing major events like this,” said GRBCC director Dawn Ullrich. “Because of the expansion we are able to offer so much more space, and for large crowds, like the ones this weekend, the expanse of the facility enables attendees to navigate the event with ease.”
The NFL Experience spans the entire ground floor of the GRBCC, which is more that five football fields long.

“Our exhibit hall floor is so massive it bodes well for future productions or conventions that expect high number of attendees,” Ullrich said.

The George R. Brown Convention Center recently completed a $165 million expansion project that nearly doubled the size of the facility, which grew from four exhibit halls to seven. At 1.85 million gross square feet, the George R. Brown now ranks among the 10 largest convention centers in America.

Contact:

Pete Radowick
713-853-8077
peter.radowick@cityofhouston.net